Ferrari

Italian motor sports company Ferrari S.p.A. is launching a new initiative with the company in relaunching and rebuilding one of the 4 models every year. Starting this year Ferrari will launch 612 Scaglietti and will be slightly more practical, but hardly any cheaper, then it's predecessor. This launch is expected for mid-2011.

How this process works is one every 4 years, starting this year, Ferrari will launch an "M" or "Modificato" model of the car they are re-designing and will encompass a revised design and power-train with chassis improvements. Once this 4-year period has passed, in which Ferrari will have launched and redesigned all of it's 4 models of cars, Ferrari will then launch an all new version of the 1st car done one the 4 year cycle.

It's an ingenious plan to keep Ferrari always fresh and new, taking the Fast Fashion ideal used by H&M and Zara, and changing it to fit the needs of the luxury auto market.
Also announced is the possibility of turning each of their four cars into a hybrid, or perhaps only one. It is purely speculation at this point but one thing that has been confirmed is none of these cars will be a hybrid before the first round of M models, meaning no hybrid until 2014. Ferrari has stated that they "cannot imagine a fully electric Ferrari". They simply do not want to lose performance, as it would compromise their loyal performance-focused fan base.

There is much possibility that this idea could trickle down into more family-friendly vehicles, the ideal choice being Chrysler as they have the smallest number of models in their product line which are the 300, Sebring, Sebring Convertible, PT Cruiser, and Town & Country minivan. A 5-year cycle is entirely possible, but will require a large financial commitment and could possibly backfire with this struggling company.